ABC WORLD NEWS TONIGHT INTERVIEW ON TITANIC

Thursday, June 12, 2014

The Pitcher is #1...How Books Are Sold Now

            The Pitcher is currently #1 in these categories.

 
The Pitcher is selling more right now than monster Bestsellers published by the largest publishers. Book selling has changed permanently. The fight between Amazon and traditional publishers is really the last Battle of the Bulge in a war that has been going on for some time. The fact is that books used to be sold very differently.
 
The stage was narrow because of the physicality of bookstores. Literally stores could only stock so many books and so the Big Authors or Bestsellers were put out where everyone could see them. These books were purchased first and behind them were some obscure midlist authors that were purchased occasionally. Finally was everyone else who never saw the light of day. There just wasn't room.
 
Now in the digital age authors are on equal footing. Of course the Bestsellers dominate the bookstores and always will but people are shopping with their computers and that is taking the lack of space out of the equation. Independent bookstores are still vital because they do bring forth the undiscovered but for the digital shopper the author can bring him or herself forth and have the same displaying power of even a giant like Grisham or a James Patterson.
 
Now a book must still be good for the digital world. No amount of behind the scenes pushing can make a bad book last.  It may sell but books especially in the digital world are sold by word of mouth and eventually the bad book falls. But if your book is good and you work hard then you at least have an equal chance as the big boys.
 
It is truly a different world out there.
 
 

Books by William Hazelgrove