Thursday, March 27, 2014

Why The Internet Wont Save You

If you have tried to get a job then you already know. Your resume goes out into cyberspace and nothing comes back. Worse you have to fill out three forms just to send your resume to a company and that wont even get you through their firewall. The truth is no one even looks at your resume. The same way no one looks at all those pictures on your hard drive or all those songs in your phone. The internet or digital tech has simply reached its level of  incompetency and is now cancelling itself out.

Lets say you want to publish a book. Boom. Done. You upload your file create a cover with Amazons dummy creator and there you go. Published. You are an author. Or you want to be a rocker. You upload your music and start selling on ITunes. You want to have your own movie. Shoot it and upload to Youtube. Of course the problem is that there a million other people doing exactly the same thing and when you go to tweet blog or facebook about your book song or movie then those people will too.

The internet then cancels itself out. Like the emails you never look at you simply cant get to what is offered nor do you want to. Think of a million hotdog stands along the road. You want one hotdog but which one do you pull into. You pick someone you heard of maybe a long time ago and ignore all those start ups. Or you just randomly pick. But what if someone flagged you down?

Lets say a real  person came out behind all those digital billboards and said come on in and try my hot dog. You would pull your car off the road and eat there. Why because you are human and so are they. You are not silicone and you are not bits and bytes. The truth is we have come full circle. The internet Yulp is now one of noise cancellation.

Better go hit the pavement.


Books by William Hazelgrove