Thursday, July 24, 2014

Shelf Space or why Books Fail

Books fail for the same reason they always have. NO ONE SEES THEM. Lets assume your book is good. Lets assume you have the reviews. Your book still fails. Now why is that? Once upon a time there were only the bookstores. The bookstores had shelf space. Limited shelf space. Your book came out and chances are it did not find space on these shelves. Or if your book ended up in the bookstore it was spine out in the stacks and only for a little while.

Bookselling then was based on the concept that someone walking by would see your book and buy it. But most people never saw your book. The book was buried under the Bestsellers and the publishers who paid for shelf space. Your book from the midsized or even large press never had a chance because they only pay for so many books to be there. Even the Independent bookstores have to be careful about their space and pick only the books that hit their radar.

So now lets fast forward to the cyber world. Your book is now in cyber space and the same problems apply. Book shelf space. Except now it is cyber shelves. And your book has to be seen. But now you have a chance. Now you can get it in front of people. You just have to promote it though the many promotion channels. And your book may not be seen by everyone but by working hard you can make sure it is seen by some. And this is better.

The author now has a choice. Work hard and get cyber space or let your book disappear. The choice is really now up to the writer.
The Pitcher

Books by William Hazelgrove