Monday, June 12, 2017

Selling Books at Printers Row Chicago

You get there early and no one is in your tent yet. You unload your books and position them on the table along with your bookmarks, water, pad, money for change. Other people arrive. The temperature will soon be in the nineties and your tent is in the middle of Dearborn Street. This is one of the few times you are shoulder to shoulder with other authors selling books. This is good and bad. You are all after the same customers and it is a bit of  an open market with everyone pitching. Nine O'clock rolls around and the first people pass by.

Your books are hardcovers but this doesn't matter. People will pay 30.00 for a book they want. The  man across the street is selling everything for three bucks. You begin to sweat and now you are pushing up against the other authors because suddenly the tent is full. It is already hot, heat rash hot, and the water is not enough. The heat is an enemy that zaps your energy and you need every bit of it to pitch your book over and over and over.  This will go on for two days.

You would like to think you are beyond Printers Row. That your books should magically sell themselves and there are a lot of self published authors there. Your books are more expensive with a big publisher who will not discount. But this is the Midwest Mecca for books and it is long hot and grueling and you fall into bed exhausted and dehydrated at the end of the day. Your books sell out twice and at the end you take home a lot less books than you came with.

You wake on Monday wondering where the weekend went and then you remember, Printers Row. You will be there again next year with another book.

Forging A President How the Wild West Created Teddy Roosevelt

Books by William Hazelgrove