The Ventilator of Publishing: A Mighty Blaze

The first thing you realized is that you are were all alone. The bookstores had closed. Your publisher had closed. The library had closed. Your agent was in shock. And you, you have a book coming out in the worst pandemic since the 1918 Spanish Flu. Now what? And you quickly realize that you will have to do everything your self. Publishing as you know it ceased to exist. When a book comes out you are dependent on a push from your publishers, libraries, bookstores, reviewers. That push is now non existent and it is down to you and your book.

So you are flailing. Enter A Mighty Blaze. This is essentially a Facebook site run by eighteen writers who volunteer their time to promote the new books coming out during the pandemic. It is a lifeline, but more than that at a time when publishing is on life support,  A Mighty Blaze is the ventilator of publishing. On the Tuesday of publication A Mighty Blaze blasts out posts and likes and tweets and retweets to let the world know that even in a pandemic books are still being published. Followed by bookstores, agents, publishers, the literati now  behind ZOOM screens; A Mighty Blaze gives a face to the author who has effectively been silenced by this pernicious virus.

Eventually the publishers will return, the bookstores will open, the libraries will begin again and hopefully A Mighty Blaze will still be here. But if it withers after the normalcy of publishing returns then we can only be thankful that in the worst of times we saw the best of some people who put the collective importance of publishing books first and gave of their time and their passion.

william hazelgrove

Publishing A Book During A Pandemic

Herny Knox's Noble Train  will be out May 12, 2020. It is my fifteenth book. I have published in almost every situation imaginable. I have published during wars (First Iraq War) during horrible downturns in the economy (2008 recession/depression/) I struggled for years to get my first novel published and was handed the proverbial 250 rejection letters before finally a small publisher took a chance. Since then I have had good advances, lived the literary dream, movie deals, bad deals, lawsuits, triumphs, crushing defeats, and comebacks.. I have had to start over many times in the last thirty years since graduating college and deciding to become a full time writer. But I have never, ever published a book during a once in a century Pandemic.

It is like publishing into a void. Its not that the normal promotion hustle until you drop of modern publishing is hard enough...this...this is like publishing a book in a ghost town. It's not that I have stopped working, I work at home of course, it's just everybody else has and so I might as well be yelling into the night. All the pop-sickle stands are closed. Everyone has gone home. My publisher has gone on a three week furlough. The libraries where I give one hundred paid speeches a year are all closed. The trades are all working from home (PW Booklist, Kirkus) and I have yet to see a review. Only my agent has stayed at her post and so we are like the last of the Mahicans, two warriors not sure what battle to fight.

What makes this different is that the great Ferris wheel of publishing which is vast has for the moment just stopped and everyone is just waiting. Think of a party where you are the last guest and you are walking among the empty champagne bottles and picked over food. My editor let me know the books were in the warehouse last week and I should be getting my advanced copies. This is a good thing. At least the book will come out. But the question is then what? Barnes and Nobles is for the most part closed. The independent bookstores are closed. Amazon is still chugging along but busy with getting the nation toilet paper and hand sanitizer.

So I have to say publishing a book during a Pandemic is different. Maybe this is how authors felt when the Nazis marched into France. A sort of...now what? But it's your job. And so in a way I am back to where I started with my first book when no one knew or cared who I was. So I have a book that has just been published. I have a book and I better get to work selling it any way I can. I have always thought the authors job is also to sell so I have begun doing lots of Zoom presentations. I have always done lots of social media but it was always in support of larger efforts. Now it is back to square one. A brick at a time. More Social media. More zooming. Zoom might just be the ventilator of publishing for authors until the mighty Ferris wheel starts again. Just keep it all going...at least until a vaccine or a therapy. 

The Death of the Book that Didnt Happen

Oh it was supposed to go the way of the IPOD. You know the book. It was over. We would all be listening to or reading our books on kindles and those anachronistic tombs would be just hanging around the shelves waiting to start a good bonfire. But...but...it didn't happen. Wait a minute. You mean the economics behind ripping a .99 cent song or spotify didn't apply to books? Come on. People are driven by economics and convenience and it surely is cheaper and easier to download a book than lugging around a pound and half of books in your backpack. So...RIP book.

But then it didn't happen. Maybe it was the college class of advanced fiction or intro English that tipped me off.   I told the students on the first day. Yes you can download the books if you want. How many people have kindles? Crickets. How many people download books to their computers. Crickets. Wait a minute. The vaunted eighteen year old tech savvy demographic was not behaving. At least not for the pundits and doomsayers of books. Then sales of ebooks flatlined and I started doing back to back book signings in Barnes and Nobles around Chicago. I mean lots of them. Twenty or so around the holidays and then I got my second shock.

My books are not discounted. I am not Tom Clancy and my publishers decline to break the price on my hardcovers. So my books cost around 32.00 or 36.00 out the door. People didn't blink. They didn't even ask the price. They just bought and bought and bought. No sign of the Kindle or Nook anywhere. I sold 24,000 dollars worth of hardcovers last season....so why didn't the damn book die? Well...people who read are different animals than those who rip songs from the Internet. Also, we work on our computers. Yeah that thing we lug around and haunts us in our sleep to the point we have to get stoned or take a drink to calm our jazzed brains does not lend itself to pleasure. And reading is pleasure.
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Now there are those who say well virtual reality will replace the book eventually. Yawn. Forget about the research that says when we watch something our brain just about goes to sleep and that words are about the only sparks that conjure up a scene in the tabula rasa of our brain. Virtual reality replace books. Sure it will. Just like we all drink lattes and have tattoos and ear rings and live in urban areas and have sleek new phones and cars. Not. Most people shop at Target. Pay the mortgage. Hope their kids have a better future and if they have a moment for a good story and have a book they will read that over just bout every other delivery device So lets hear it for that old thumbed and yellowed bit of parchment between  the covers. Long live the book...the book....the book. 

Authors Can Save Barnes and Noble

Authors can save Barnes and Noble. All they have to do is sell their books. Imagine if Barnes and Nobles had an author in every day. Not to sit behind a table but to sell their books. Not an author signing but an author selling. The author sells their book and then signs it. They will never beat Amazon at their game nor Starbucks or small cafes. But what Barnes and Noble does have is a physical presence and they have books and they have real live authors.

I sold 24k of my last book at a single Barnes and Noble last year. An unknown book. I did it all by talking to people coming in the front door. Most people are looking to discover a new story and guess what there is an author there to tell them all about a new story. Their own. And they can sign the book. It is a resource a sleeping sales force that Barnes and Noble can unleash right away because authors have a vested interest in selling their own books.

Look not everyone wants to talk to author when they walk into a Barnes and Noble but one in four  do. I counted it out and I sell a book about every fourth person. People are interested in the story the author has to tell and then they are interested in the author. The biggest advantage Barnes and Noble has is there are real people in those stores and real authors selling their books would cost them nothing. I impacted the bottom line of many Barnes and Nobles after four hours of selling my book and the managers were grateful. My sales swung the total revenue for the day.

This is a no brainer. The resource is there waiting to be tapped. An army of authors who just want people to read their books. Somebody just has to invite them in. The customer gets to hear about a new book, have an interesting conversation, and then get a signed book. And the author sells their book and now has an active role in controlling their royalties. It is a win for the author and more importantly the passive art of selling books will be gone for good, replaced by a motivated sales force of people going to the customers...authors.

Finally, yes it is a cyber world, but we are human beings. And humans like to talk to humans. An author can demolish any online sales model with this simple model. Give the author cards with a cover of his book. The customer walks in. "Can I give you this card? It is actually a book I wrote... "

www.williamhazelgrove.com william hazelgrove

What I learned After 31 Barnes and Noble Signings

The first thing I learned is people just want to hear a good story. In fact they are dying to hear a good story that will take them out of their everyday life for even a minute. I cant tell you the amount of times people came in looking for another book and walked out with mine. Especially when they are looking for a book to give someone. Many times people would buy all three of my titles after I spoke to them about my newest book. It is as if once they had stopped and started to listen then all sorts of possibilities opened up.

The second thing I learned after 31 signings in two months is that people don't care about price. Al Capone and the 1933 Worlds Fair lists out the door at 36 dollars and my other two nonfiction titles Madam President The Secret Presidency of Edith Wilson and Forging A President How the Wild West Created Teddy Roosevelt lists out the door at about 32 dollars  On an average I would sell every signing 20-50 hardcovers. I can count on one hand the number of times people did not buy because of price. If the story is good and people want the book then people are willing to pay.

Women seem to buy more than men. They just do. Men are more reluctant to stop. Lets call it the hunter gather syndrome. Women are just more open to something new while many times men wont even stop to consider. Women think of others and are always considering what might make a great gift although many women buy for themselves. Madam President The Secret Presidency of Edith Wilson was a surprise buy for many women who were caught up in the story of our First Woman President. Saying that, men did buy and  Forging A President How the Wild West Created Teddy Roosevelt was a favorite. I learned never to assume. Many times I was surprised at who was a reader of history and who was not.

People want something for free. Even if it is something small. It is an icebreaker if nothing else. I give them a small business card with the name of my book on it and that initiates a conversation.  It is nothing really but a reason to stop and if they don't buy they take it with them and there is a chance they may buy later. I have had many people circle back later and buy a book. Also I learned people you don't think will buy will surprise you every time. So I give everyone a card and I cant tell you the amount of times I was floored when someone I assumed would never buy my book would do it.

Authors are their own best salesmen. A signed copy of a book by the author is coveted. People like having their book inscribed to them or to someone they will give it to. Many times people told me they had never met an author before. I am literally surrounded by bestsellers when I am selling books and yet they just lay there and people breeze right past them. I know my book. I can talk to anybody about Al Capone, The Worlds Fair, Sally Rand, Edith Wilson or Teddy Roosevelt. The biggest advantage Barnes and Nobles has over Amazon is that it is full of human beings who interact with other human beings. People like talking to an author who is dressed up in a tie and a vest and who has a story to tell and will also listen to a story.  I can't tell you the amount of stories I have heard about Al Capone from people who bought my book.

Finally people seem to buy during the day more than the evening. If I arrived around eleven AM then there seemed to be a sweet spot right up to about 4PM. Usually I stayed in the store four hours. By then I usually ran out of books or out of gas. Evenings were hit and miss and yet I have been in a Barnes and Noble when it was absolutely dead and sold all my books. More books are better than a few. It is better to stack up fifty or a hundred books than twenty. At one Barnes and Noble outside of Chicago there were 65 books stacked on a single table and they all sold. More books implies a successful author who has come to the store to sign his or her latest.

 In the end I chewed through thirty packs of gum. Ruined three ties with coffee. I was probably asked where the bathrooms were fifty times where the calendars were twenty times and where the Starbucks was at least ten. I gave out four thousand cards and bumped into that many people. I sold over 600 hardcovers in the last two months of my three nonfiction titles It was hard work and I have a real appreciation for the Barnes and Noble employees and the managers who do this for eight hours straight. But it was also fun.

What I learned finally is that  it isn't price that sells books and it isn't having an online store at your fingertips. You just need to tell a good story. Believe me... people will listen.

William Hazelgrove

Never Listen to a CD of your own Book

The CD of my books usually come a couple of weeks after they are published. It is kind of cool to see a miniaturized cover of the book on the case and you put it on the mantle and there it sits. The other day on my way to a speech I grabbed it for a ride up to the North Shore. The woman who read the book was fairly famous and very good. Her voice was melodic and soothing and the first six chapters flew by. But I noticed I was growing tired. My book Madam President The Secret Presidency of Edith Wilson has a lot going on and my brain was getting fatigued.  By the time I reached the venue I was intellectually exhausted.

So I arrive at the speech and set up the PowerPoint.  My speeches basically consist of me retelling the book but I had that women's symphonic voice still in my head and I wondered vaguely if I might mix her up with my recitation of the high points of the book. I was introduced and I went up and grabbed the microphone confidently and made a few wry comments about the book and I clicked up the first slide. It was a Bull Moose. 

Now when this happens you have a few seconds to find your footing. This slide should have been at the end and here it was at the beginning. So I clicked again. There was an old car. I still have that woman droning on somewhere in the early chapters of my book. I click again and see the sheep Edith Wilson bought for the Red Cross during World War I.  The PowerPoint had lost its mind and the lady was still reciting my book. 

I made my way back to the podium and put the microphone into the holder. Then I explained something about the PowerPoint not working and with the sheep still on the screen I started over and gave the presentation without the PowerPoint. By the time I reached the end people had forgotten about it and the speech was a success. But I didn't . I found out later that by importing the Powerpoint into the computer of the venue it had scrambled the slides. But I knew the real culprit.

When I reached my car I ripped the CD out of the player and put it back in the case. Never to be opened again.

Madam President The Secret Presidency of Edith Wilson

Selling Books in Barnes and Noble in the year 2017

Its amazing how many authors still sit behind their table. That is what happens when you arrive at your signing. There is a chair and a table and your books. There is also a sign announcing your book and a picture of yourself. So the author then takes a seat behind the table and waits for the hordes to arrive. They don't. Even NY Times Bestsellers don't pull in the people. Yes if you are Erik Larson you will get a crowd but even that can be a crapshoot. Selling books in the year 2017 is just different from before. If you don't have a television show then you better not sit in that chair.

I just had another signing and sold 27 hardcovers at 32.00 a piece. The reason I bring this up is that no one was there to see me or to find my book. The difference is I never sit down. The whole passive experience of selling books is responsible for many good bookstores going away. People come into a bookstore to look for a book, to look for a great story. I tell them a great story and out of three people one of them will buy. It is not hard to tell the story of our First Woman President, or how Teddy Roosevelt went to the Badlands after his wife and mother died on the same day or how Chicago held a fair in the worst year of the Great Depression and had to get rid of Al Capone ad the same time.

The author who sits behind his table will be asked if he knows where the bathroom is or if he knows where that new Harry Potter book is or if he knows where the magazines are. But he or she will not sell any books. You cant blame bookstores for not wanting to have book signings. Most authors just don't sell. Which is sad when writers are really story tellers and really all people want to hear is a really good story. And they are really happy to get a book signed by the author.

Al Capone and the 1933 Worlds Fair

What Happens When Your First Print Run Sells Out

You pop your cork on the champagne and raise your glass and then you freak. As an author you always want your books to sell. Then when it happens you go to the dark side of freaking out because people are running out of books. Recently my book Al Capone and the 1933 Worlds Fair A Capone and the 1933 Worlds Fair sold out the first print run. In publishing publishers try and guess at demand and it is hard to do. You can print too many or not enough.  Authors usually fret about books not selling and so you go from that to there is not enough books.

Print on demand technology has largely solved the problem of warehousing books but you still have to take a stand and print enough for the warehouses. The economics of publishing are such that anyone can publish a book. But to get books into the system you still need to have supply. Supply and demand is king and if there is no supply then you have a problem.

Many will say well that is a good problem to have. It is but you want the storm to continue and for that you need books and you want them as soon as possible. Books are due from the printer tomorrow. 

Al Capone and the 1933 Worlds Fair Still in stock

Doing Radio Interviews for a Book

You have only fifteen minutes maybe less except for the shows that let you roll thirty minutes. Those are the ones where you can stretch your legs and get into the meat of the book but for  many drive time shows you have less than ten minutes to get your point across and if you blow it there is no do  over because it is live. And so you wait for the phone to ring and set yourself up in a quiet room and tell everyone you are on the radio and please don't open that door or call out my name while I'm on the phone.

So you have your coffee and your notes and you have to be careful not to ramble and not speak too fast but you don't want to squander your time either. Getting a book down to sound bytes that will come across while someone is driving down the expressway is tricky. You have to hit the high points and your book may be three hundred pages but you can only get across a few moments that will stay with the listener  and hopefully get him to buy your book.

So it is one minute now. You have two phones ready in case one fails. The producers usually call right on the minute. And there it is. Hi, Is this William? Yes. Ok. Sixty seconds and you are on. So now you can hear the show. It is buzzing in your ear. A commercial. And then you are on. You will either do this or not. The show sounds distant and then it gets loud, there is a long hiss and now you are live. And we have author William Hazelgrove and his new book Forging A President to tell us about Teddy Roosevelt, William, welcome to the show!

You're on.

The Marc Bernier Show interview on Forging

Order Forging A President

How Barnes and Noble Can Survive and Thrive

Barnes and Noble has been under siege for some time by Amazon. They just hired another CEO to get sales moving in the right direction. They are scratching their head on how to compete against people clicking away on their books. Barnes and Noble is not exploiting their biggest advantage, their physicality and the physicality of their authors. Let me explain what I mean.

I do a fair amount of book signings at Barnes and Noble. My book Madam President The Secret Presidency of Edith Wilson came out in the fall and my latest is out May 1 Forging A President How the Wild West Created Teddy Roosevelt. So I have been in the stores. Here is what I tell the manager. Put me in during your busiest days if you can if not I will take whatever time you have. When I am in the store I usually sell every copy of my books. And I don't have people coming to the store to see me. In fact I sell all my books to people who had not even heard of my books when they walk in. How do I do it?

What I do is when people pass my signing table I talk to them. I tell them about my book about the story of our First Woman President Edith Wilson who took over the White House in 1919 and ran the government for two years. I tell them about Teddy Roosevelt losing his wife and mother on the same day and then going West for three years. People want to hear a good story. They want to read a good book. And then I tell them I will sign the book and it is game over. A sale. It doesnt matter if I have 5 books to sell or 20...I can sell them all by just talking to people.

If I was the powers that be at Barnes and Noble, I would have authors in the store every day of the week and surprise people by having them talk to people about their books. I would not have them sitting behind a table and waiting for people to talk to them. Have them rove the store. The very advantage of a physical store over the internet is that it is full of real live people. I see people walking around in Barnes and Noble looking for a good book. Imagine if  "surpise authors" all over the country were chatting it up in the stores with customers. The books would fly off the shelf. No one is more motivated to sell their book than an author.

Believe me, I know.

William Hazelgrove Website

Madam President The Secret Presidency of Edith Wilson
Forging A President How the Wild West Created Teddy Roosevelt

Why Publishers Drop Authors

It's simple. The authors book don't sell. It used to be publishers would bring authors along. This ended about thirty years ago if not more. Now if you do not sell then you don't get another book contract. You are simply done with that publisher. The author may kill him or herself for the book only to be unceremoniously dropped. The author then has to find another home but this is easier said than done.

So that leaves marketing. If you dont' market then you will surely be dropped. Hats off to the authors whose books magically sell without doing a thing. But for  the rest of us mortals people need to be informed a book has just been published. It is a reality of the internet age that our attention spans have grown shorter with a plethora of entertainment vying for our nanosecond focus. But that doesn't mean you can throw up your hands.

Once upon a time in a land far away authors like Fitzgerald and Hemingway sipped martinis and absinthe on the West Bank while waiting for their royalty checks. This then is the literary fantasy but then Fitzgerald at the time of his death was barely selling and Hemingway was a master at media manipulation. So if you look at it that way, maybe the more things change, the more they stay the same.

Madam President

What Happened to the Kindle?

You remember that funny thing that lit up and then went dead really fast. Or how about that thing you tried to read in the sun and it was like a black piece of slate. Or that thing where you never knew what page you were on and couldn't tell when you would finish the book or if the pages were marked and you couldn't spill jelly or coffee on it or throw it in your backpack or get it wet or find that one book you know you downloaded but now it is just gone. You know the thing that was supposed to be the IPOD of books. What happened to it?

I know I know. There are a lot of people out there who are happy kindle users but it is weird when the hardcover of my book  outpaces the kindle by four to one. People seem willing to plunk down 29.00 for a hardcover instead of getting an electronic version of less than half the price. The bigger question is why didn't it blow away all those pulpy books especially hardcovers.
Could it be readers are different than people who listen to music and while spotify tore the music biz to pieces the kindle fizzled like a bottle rocket.

The rub on this is the kindle flat lined somewhere and the novelty wore off and people went back to buying books. I am a perfect example. My kindle is jammed with books. And for a while that was my thing. No more books. Just electronic. But I missed marking up my books, I missed bending the pages, knowing how far i had to go...I missed READING a book. It is different. When I asked my comp class  in college who had a kindle? Not one hand went up.

So maybe it will come back. But until then bring on the coffee and jelly and bend back those pages and throw that bad boy by the tub. And the great thing is you don't have to plug it  in. My own kindle sits on my dresser...covered in dust.

Madam President The Secret Presidency of Edith Wilson

The New Art of Selling Books

Selling books keeps morphing. Before it was the bookstore and then it became the Internet. Authors were the man sitting behind the desk who magically sold books at signings. This was the golden age. The public wanted the book and the author was there to give it to them. We have seen  lots of photos of the dapper author sitting behind a table with one arm up and a book under his pen. Then the Internet came along and knocked that author right on his duff. You now sold books on the net and hours logged on social media hopefully converted to book sales.

Then came the ebook. Game over  or so everyone thought. Surely the Ipod was a cautionary tale and books would soon be devalued as a quaint artifact of the printing press era. Certainly Kindles would rule the day. But then a strange thing happened...readers rebelled. They quit plugging in their Kindles and what do you know a song is different from a book. Something about an intellectual exercise and readers prefer something tangible versus bits and bytes. The ebooks revolution fizzled down into the black screen of an ereader on a bright sunny day.

So people went back to buying books. But there is a different way to sell now. The author cannot sit behind his table any longer. He must get out there and "hand sell" his book. This was the way books were originally sold before conglomeration and mass culture. The bookseller would introduce the customer to a new book and the customer would buy. What a concept. So we are now in a new era. Authors... get out from behind your tables.


Madam, President The Secret Presidency of Edith Wilson

The Experiential View of History

People may not agree with your thesis and that is ok. Traditionally history books have been a recitation of facts capped off with a thesis that supposedly is supported by these facts. I like big thick history books for  my own personal reading but I am not a majority. In fact I do not really believe in the method. History books are often judged by citing new information as the salient point of any new history book. Or that the author should come up with a radical thesis not presented before.

This is ridiculous. It is the journey not the destination. Unfortunately many authors rely on the  old method of bigger is better. People do not want to be  buried in information so a publisher can sell a five hundred page book. It is connotation versus denotation; what is implied is always much powerful than what is literally stated. This is true of fiction and nonfiction.

But some writers feel that the proliferating of  facts justifies the thesis. History should be told in scenes like a novel. In the year 2017  this is the job of narrative nonfiction. In Madam President I leave it up to the reader to decide if Edith Wilson was the president. It is through the multifarious layering of the story in scenes that  the reader arrives at truth or verisimilitude. To do anything else is playing  with a stacked deck.

I think people want to learn history but they also want to interact with it. The writing style should convey the story and step out of the way. A simple style is usually better sprinkled with bits of prose that carries the weight of the scene. To hit people over the head with heavy turgid facts is inviting the reader to close the book on a story that should be told.

Madam President The Secret Presidency of Edith Wilson

The Million Dollar Novel

Ever hear of someone who wins in a state lottery? I have.  A couple from Indiana I knew won five million. They bought matching shirts and matching Cadillacs. White. They didn't change much but they were rich. Now there is the million dollar novel. In the industry they call it seven figures. Someone just got a seven figure advance. Someone just won the lotto. In a time when advances are going by the wayside this is nothing short of amazing.

So what is in the million dollar novel? A story of two half sisters in eighteenth century Ghana who don't know about each other. Sweeping. Epic. So if I wrote about two half brothers who didn't know each other in say seventeenth century Ghana I would get a million bucks? Ok. Maybe not. Maybe the writing is so unbelievable that the publisher just couldn't contain them self and the agent who sold it at William Morris knew he had a million dollar novel and it was all just a foregone conclusion

But what about the other writers who are writing about half sisters or half brothers in eighteenth century Ghana. They are out there. Actually it was out there a  long time ago in the Color Purple. Two sisters who lose contact and then find each other. But somewhere someone has written another sweeping saga of two sisters who don't know about each other until they do. And it is well written and well researched. And it will never see the light of day.

You can not quantify the million dollar novel. It is as capricious as the lottery and the couple from Indiana who won the five million. One novel gets rejected out of hand and one gets a million dollars. They could easily be the same novel. Many times they are.

www.williamhazelgrove.com
Jack Pine...
 

Why Hemingway Doesn't Appeal to Students Today

In my Lit Class at the private college it occurred to me that the Hemingway ideal is dead. It is not just that I have the class read the The Short Happy Life of Francis Macomber and they don't get it but more than that they don't get the references or the world Hemingway painted. Now I wont say that he inhabited this world because Hemingway was consciously painting a world even then that was fantasy. It was a world of Big Game Hunters and the heroic ideal set in the Natural World.

But for students of 2015 this simply doesn't compute. The setting the mil yer the characters. They are not familiar with the Big White Hunter or Francis McComber a rich man who would hire a guide for a safari or his wife a socialite who has only contempt for McComber. More than all this they are not familiar with Africa as a wild place where men went to hunt animals as a badge of honor or at least a head mounted on a den wall.  Even when Hemingway was writing this he was writing a memory that most people in the thirties didn't possess as the way the world was.

Lets face it the whole Hemingway sell was one of looking back to a time or a world when men were men but for modern Americans then they could at least look back at he frontier that had been declared closed just thirty years before. But the fantasy like James Feinimore Cooper or Jack London painted a world of adventure that simply didn't exist for twentieth century Americans. But for twenty first century Americans that world doesn't even exist in Memory.

Consequently for the Dystopian set there is  no point of reference. Who the hell is this guy and why is he hunting a lion and why wouldn't you run from a lion? Hemingway was dated shortly after his death if not before. I don't think we can say he is dated now maybe simply not relevant even in the passing sense of being able to empathize or at least find the thread that allows the modern mind to participate in the fictional dream.

This would rankle Hemingway I am sure. He was the modernist smashing Victorian convention in his time. But sadly, not in ours.

www.williamhazelgrove.com
 

The Funny State of Literature

The vapidity of winter probably is a good metaphor for what has happened to literature in the year 2015. It is cold out. Zero. The wind whips against the windows and nothing really moves. As I read Richard Fords Let Me Be Frank With You it is clear what has happened to serious writing in this early part of the twenty first century. It has gone the way the of the LP and the CD. It is simply not relevant to a large segment of the population.

Harper Lee is bringing out a rejected manuscript. Why would an old woman do that who has a secure place in literary history? But of course content is king and so the more the better. Amazing this modality should nibble at the stalwart of classic lit but there you have it. We don't know if she wanted it out there or someone else but it doesn't really matter. What matters is there has been a watershed and there is no going back.

We are writers brought up on filmic imagery. Our scenes are much more relevant to a Parenthood than a reader of E. M. Foresters A Passage to India. It happened to the music industry. The same juggernaut that has pumped out elevator vocalists from American Idol now pumps it out from Dystopian set pieces like Divergent or randy Army manuals like Fifty Shades of Gray.  It isn't so much that any of this is so bad its just that it is not so good.

Then you read Richard Ford and you remember again that literature was never about that. It was about cracking the existential moment. The wonder of being alive in the year 2015. And it is still there but people would have you believe it is not. There is much more money to be made in pulp than art. But like the winter that howls even now. There is that suspicion we are mortal.  And the great consolation is this.

Literature will live on despite our best intentions.

www.williamhazelgrove.com

The Pitcher...Library Guild Selection

 

Pricing Ebooks in Todays Market

The problem is nobody knows how to price an ebook. The publishers don't and neither do the authors because there is no floor and the market is in flux. Nobody knows where the threshold lies for a book without a physical presence. How do you price something that costs nothing to produce? And whats worse how do you price something that a lot of people are giving away for free?

That is the hell of todays publishing market. There is no way to set a market. In the print book arena there was always production costs so you had to cover that and make a little. This kept everyone from going too low too fast. But in the ebook market the race to the bottom is very quick. In fact some people start out at the bottom and go up from there. The inverse of a print book. The problem is you are trying to find where people will buy and the maximum price point.

It is this intersection that the rubics cube of ebooks can be solved. You cant set your price too high or you will kill the market. You cant set it too low or people will think your book is not worth anything and pass over it. You need to find the middle and this comes from experimenting. What will work with one book and one author will not necessarily work with another.

So really like the internet it is the Wild West. There will be a point where it settles down but don't look for that anytime soon. We are really just getting started.

www.williamhazelgrove.com
The Pitcher

Is Lit Dead?

Every time I begin teaching a Composition Class this question comes to me like a nagging pain. Is Lit Dead? And this comes from reading the opening to The Great Gatsby and having the students complain about the elevated language or the face that no one really reads literature anymore. And I don't teach Lit. I teach composition and so I am just skimming the surface but certainly my decision to bring blogging into Comp is based on the fact I blog quite a bit but also that Comp like so many other things has gone real time.

And Literature is anything but real time. The very opening of a novel lets us know that this story is happening somewhere in the hazy twilight of suspended time. Be it John Williams Stoner or Ishiguros Remains of the Day. The fact that old clocks are ticking somewhere in the room is evident in not only the pace but the viewpoint and of course the language. Literature is at heart a romantics language. There is something wonderfully tragic in the fact time has passed.

And yet in the year 2014 I wonder if this has a place. Certainly people still write literature but do they write it for those who expect literature to act like literature and what will happen when those people pass on. Will my bloggers rule the day with our real time commentary or will people year again for something not so in our reach?

Time will tell.

www.williamhazelgrove.com
 

Mark Twain and Subscription Books

We have authors putting 104,000 ads in the New York Times. We have authors who are starving and cant get their books in Barnes and Noble or just about anywhere else. We have authors who don't even bother and self publish on KDP and take their royalty checks Amazon sends them. We have Big Publishing screaming from the rooftops about the evil empire. We have the digitization of books following the digitization of music. When was the last time you bought a CD?

The first thing that hits you when you walk into Barnes and Noble is how does anybody sell anything anymore. There is just so much. And of course you cannot find your own book as an author unless you are the one percent who posted that ad (paid for by the wealthier authors) to complain about Amazonian treatment. And it is ruled by the few. We probably have the same gap in publishing that exists in the rest of the country. The few reap their profit while the many choke on the crumbs.

And yet the more things change the more they stay the same. Did you know how Mark Twains Books were first sold? They were not sold in stores. His books were not deemed worthy. They were sold by subscription services. In other words they were sold by mail and by door to door salesman. Subscription books were not deemed worthy of review then but of course that didn't bother Twain. He sold into best-sellerdom and beyond.

And now as the powers that be hack it out we are turning back to those subscription days. In a time when we are watching on our own individual screens our individual shows we now get our individual books recommended to us by Bookbub and Book Guerrilla. It is the future and it is now. Small bookstores will be that individual as well. Loyal patrons relying on their bookseller to hand sell them a book.

Mark Twain would get it. He surely would.

www.williamhazelgrove.com


www.williamahazelgrove.com