ABC WORLD NEWS TONIGHT INTERVIEW ON TITANIC

Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts

Monday, December 30, 2013

The Beauty of a Book...Disconnecting 2.0

I have decided that most of the stuff coming over my phone is advertisements. In fact corporations have figured out and are figuring out that we now carry billboards in our pockets. And it is getting worse. Lets talk impressions. Every time information is presented to us even if we dismiss it there is an impression. It hits us and then we move on. Now once these impressions hit critical mass then we buy. This is why we are dunned at the gas pump now and every time we turn on Pandora. They know we  ignore it but the info is stored anyway

And what better way to capture us than to attack our devices. Like most people I have several email accounts and they hit my phone at different times. Now ninety percent of what I received is absolute garbage. It is services that hit my Google  profile for my buying habits. And I enable them to get to me by carrying my device with my all the time.  The phone boops and I answer and read the ad. An advertisers dream.

And our virtual world is being invaded daily. Contextual advertising or those annoying pop ups ignited by keywords are only getting more sophisticated. GPS positioning will track us we go past Portillos and suggest we have a hot dog because we had one before and wouldn't a hot dog taste great now. That is  already here. And what defense do we have? A simple one.

Turn the phone off and read a book.. Not a kindle, a book. They can't get you then.

www.williamhazelgrove.com
The Pitcher...Junior Library Guild Selection

Thursday, March 3, 2011

Advocacy Advertising and the Writer

Got approached the other day for someone to advertise on billhazelgrove.com. It was a gaming site and they wanted to embed their link in some of my verbiage about the attic. I thought ok. Let's see. So basically the way they had it I would be rambling on about the attic and then suddenly veer and go and oh by the way here is a great poker site at www blah blah. And then I returned to my discourse about the attic. I considered it. I mean they were going to plunk money in my paypal account and times being what they are...

But then I started to think. Now wait a minute. People come to the site looking for a writer and they find a POKER SITE. And the way the verbiage read it seemed like I was way into online gaming sites. So I emailed back and said that I really couldn't go for that. They emailed back and said would I consider a banner add. I emailed back and said what kind of banner add and they said that it would have to be a large one and I said no. They emailed back and said lots of people do ADVOCACY ADVERTISING. I emailed back and said I couldn't and that was it.

So billhazelgrove.com has no ads and if you are looking for an online gaming site then you have come to the wrong place. But I can tell you about writing, novels, and Hemingway's attic. After that, you are on your own.

http://www.billhazelgrove.com/
Rocket Man is blasting off on April 26th

Books by William Hazelgrove